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Analytics
Social
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Digital
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Experts in creating value

Our Clients

Our Services

Strategy, Activation & Optimisation

Complete digital marketing offering to support brands on strategy, activation, optimisation and reporting for ambitious businesses.

Ex Jellyfish & Dentsu Leadership Team

Integrated Team of Specialists

Paid Search: Google, TikTok & Bing

Auditing, management and optimisation of paid search campaigns across a variety of channels including Google Ads, Microsoft Ads and TikTok Ads.

Google Ads Partner Agency

Top 10 PPC Agencies

Search Engine Optimisation (SEO)

Improve your organic visibility on Google and increase the revenue you generate from your website.

Technical Audits & Keyword Research

Quality (Human) Content Creation

Paid Social

Creative insights, testing frameworks, audience identification and management. Certified team of TikTok, Meta, Instagram & Pinterest ad specialists.

Meta Business Partner

TikTok Shop

End to end TikTok digital solutions from creative production to TikTok Ads and fulfilment. Delivering results for brands looking for sales, leads or market expansion.

TikTok Shop Partner Agency

Experts trained by TikTok

Organic Social: Content & Management

Content creation, management & listening to help you identify audiences & amplify your brand. From sentiment analysis to cohort identification and targeting.

Local influencers to celebrity presenters

Data-Driven Content & AI analysis

Measurement & Analytics

We unify multiple data sources into centralised dashboards to enhance insight identification. Google Analytics, Supermetrics, Big Query and Google Tag Manager are just a few platforms our team are is certified in.

AI & ML cloud solutions

Data & Analytics Architects

Creative Design

Our team of experts design, build & execute digital strategies that succeed.

In-House Designer

Years of experience in branding

Our Clients

Our Work

OBC - 41% Increase in DTC Sales with Google Ads

Leveraging Pattrns best practice campaign structures and insights we grew YoY conversion volume by 41%.

Shopify - 660% Increase in ROAS with Shopify

We are a specialist digital marketing agency with extensive experience scaling Shopify stores into revenue generating juggernauts.

MatchesFashion - 87% increase in AOV with Audience Identification & Strategy

We worked with a global luxury retailer, valued at $1 billion, striving for high value users and greater returns on advertising spend.

Our Team

Jack McLaren

Founder

Joshua Hyatt

Founder

Wayne Burden

Head of SEO

Zoe Benwell

Account Manager

Reyhana Dollie

Senior Digital Marketing Manager

Chane Graham

Digital Marketing Manager

Anushka Richards

Digital Marketing Manager

Georgiana Lucaci

Account Manager

Georgi Todorov

SEO Manager

Kara Michael-Brown

Senior Social Media Manager

Bethany Baxter

Social Media Manager

Charlie Palnoch

Designer

Olade Lionel

Analytics Manager

Amy O'Sullivan

Executive Assistant

Insights & News

TikTok Ad Campaigns: How to Plan, Manage, & Measure The Success

As a proud partner of TikTok, PATTRNS's TikTok team can tell you everything there is to know about your advertising options on the social platform, alongside, how to measure the success of a TikTok ad campaign.

Should You Use AI Content For Your Website? AI Long-Term Impact on SEO

There is a lot of hype in the marketing and SEO community around AI writing - but is it worth it?

PMAX Basics: Definitions & Best Practices

PMAX is a conversion-based campaign type that improves performance by accessing all of Google’s ad inventory.

RSA Template: Reach a Wider Audience With Targeted Messaging

A responsive search ad is commonly used in PPC campaigns, it uses machine learning to dynamically generate...

PMAX Incremental Growth: How to Optimise Your Campaigns

In this article, we'll look at some of its shortcomings but also share our top tips for making the most of Performance Max.

TikTok in Digital Marketing: How TikTok Transformed The World

Back in the year of 2020 when Covid took the world by storm, TikTok surged and it has revolutionised the way we consume...

TikTok Ad Campaigns: How to Plan, Manage, & Measure The Success

As a proud partner of TikTok, PATTRNS's TikTok team can tell you everything there is to know about your advertising options on the social platform, alongside, how to measure the success of a TikTok ad campaign.

Should You Use AI Content For Your Website? AI Long-Term Impact on SEO

There is a lot of hype in the marketing and SEO community around AI writing - but is it worth it?

PMAX Basics: Definitions & Best Practices

PMAX is a conversion-based campaign type that improves performance by accessing all of Google’s ad inventory.

RSA Template: Reach a Wider Audience With Targeted Messaging

A responsive search ad is commonly used in PPC campaigns, it uses machine learning to dynamically generate...

PMAX Incremental Growth: How to Optimise Your Campaigns

In this article, we'll look at some of its shortcomings but also share our top tips for making the most of Performance Max.

TikTok in Digital Marketing: How TikTok Transformed The World

Back in the year of 2020 when Covid took the world by storm, TikTok surged and it has revolutionised the way we consume...